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Clear, compelling

Cut through the noise, elevate your brand and connect with your audience

My Services

Case Study Copywriting

Demonstrate your company’s value with real-life examples of how you've helped clients reach their goals. As a freelance copywriter and content writer, I create compelling case studies, with a strong focus on storytelling. It's not enough to simply tell your clients how great you are, you need to prove it.

Award Entries

Share your company’s successes, gain industry recognition and boost your profile with expertly written award entries. With many winning and short-listed award entries under my belt, I can craft persuasive award submissions to ensure you have the best chance of success.

SEO Copywriting

Improve your search engine rankings with compelling SEO copywriting. I help determine your relevant keywords and phrases and create insightful, valuable content that satisfies your audience search intent and works favourably with search engine algorithms.


Blog Copywriting

Drive organic traffic to your website and position your brand as a thought-leader in its field. As a professional freelance copywriter and content writer, I create insightful, share-worthy blogs with your audience’s pain points, interests and search terms firmly in mind.

Feature Articles

Position your company and senior management team as industry experts. I write pitch-perfect feature articles that challenge the status quo and are driven by insights. I can write features that respond to specific journalist requests and can also help you proactively pitch your ideas to your target media.


Press Releases

Announce product launches, partnerships, successes and company updates with well-written, targeted press releases. I'll help you find your story, create newsworthy press releases that pass the 'so-what' test and help you reach the right publications and journalists at the right time.


Customers' buying decision is influenced by custom content

Dragon Search


Marketers think content production is biggest challenge



Marketers are actively investing in content marketing



B2B marketers outsource content creation

Content Marketing Institute

About Me

I’m Marianne Ronchetti, a former PR manager, business magazine editor, marketing head and now owner of My Copywriter.

My passion is supporting businesses that understand the importance of content marketing but struggle with the time, skills and resources needed to realise its potential.

Specialising in freelance copywriting, content writing, content strategy and PR, my focus is on helping organisations form lasting relationships with their audiences through inspiring, engaging and entertaining content.

With over 15 years’ experience, I have supported and advised small entrepreneurial start-ups to large multinationals alike. I’ve led B2B and B2C marketing and PR campaigns across the retail, tourism, technology, telco, fintech and professional services sectors. Most recently as head of marketing for an online shopping platform.

I am a member of ProCopywriters, the alliance of commercial freelance copywriters.

Contact me

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