Customers' buying decision is influenced by custom content
Marketers think content production is biggest challenge
Marketers are actively investing in content marketing
B2B marketers outsource content creation
Content Marketing Institute
I’m Marianne Ronchetti, a former PR manager, business magazine editor, marketing head and now owner of My Copywriter.
My passion is supporting businesses that understand the importance of content marketing but struggle with the time, skills and resources needed to realise its potential.
Specialising in freelance copywriting, content writing, content strategy and PR, my focus is on helping organisations form lasting relationships with their audiences through inspiring, engaging and entertaining content.
With over 15 years’ experience, I have supported and advised small entrepreneurial start-ups to large multinationals alike. I’ve led B2B and B2C marketing and PR campaigns across the retail, tourism, technology, telco, fintech and professional services sectors. Most recently as head of marketing for an online shopping platform.
I am a member of ProCopywriters, the alliance of commercial freelance copywriters.